Responsive website means simply the design should fit in every device and why do we need that?
Because clear visibility all you want to give to your visitors be it any device. Having a website is really important but having a responsive design even more. You need to understand from user perspective. Where you spend most of your time online? Desktop, Smartphone or Tabs? When you look around there are plenty of different kind of devices available in market these days and there is nothing new in this. It’s quite common among us and interesting fact coming out is that mobile internet users going to overtake that of desktop users during recent time. This change certainly gives you the biggest reason to think about making your website responsive if you are still thinking over it. Here are some major reasons to have a responsive website.
Future Prospect – If you have responsive website, you don’t need to think for future redesigning for new device because responsive sites work well across the multitude of existing devices on the market and it will be good enough for future devices.
User Experience – With responsive website, you give an outstanding experience to your users. It is better, faster and Optimized for every device no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
Cost Effective – It is very much cost effective because you need to think every time to spend on redesigning your website for different device. It survive longer and the unified approach means management, support and upgrades only need be applied to one place. It saves time and money.
SEO Optimization – With responsive design you can be sure that you don’t need to optimize your website for different devices separately. Doing SEO for same website for two way is also not a great move. The responsive design ensure website speed faster which is now very essential matrix for ranking and Google actually recommends a responsive approach to give smoother access which ultimately help in better ranking. It also help to combat these problems and a consolidated view of your results means more focus.
Improve Conversion Rates – An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.