The Public Relation is infamously poor at clients about public relations and its value to business. But it has great advantage reaching out to every people on internet. The Internet marketing is a growing world where online marketing agent treat PR as a tool under their larger umbrella. That’s the message most potential online PR clients get.
There is very thin line difference between Internet marketing and Online PR which can be understood this way. Messages that are intentionally designed to drive sale or increase revenue are part of direct online marketing strategy whereas Online PR is specifically and closely related to promotion only. Here messages are designed to promote any specific cause or core value of company to the news message.